Ok, so we recently placed ads in the industry press (NMA etc.) claiming that (untitled) are responsible for 0.0002948568% of the internet.

These seem to have created a bit of a stir and the debate has ensued on how we came about our claim.

So, first off we tallyed up the amount of work we have live at the mo. That's web pages, microsite pages, mobile pages, online display campaigns, facebook apps, viral games etc. This came in at just under 150,000.

Next, we worked out just how many of these pages, stuff and bits and bobs exist online. Our calculation is 50 billionish (will expand on this a touch in my next post). Out came the faithful Casio for the sums..... 0.0002948568%.

Let us know what you think!

The ad...